As the UK and Europe are still waiting for the dust to settle and speculating on how it's all going to work out - we've spoken to some of the leading ski companies to find out how it could impact your next ski holiday.
Nick Williams, director of Mountain Heaven, with an extensive portfolio of both catered and self-catered chalets and apartments in France and Switzerland is optimistic that any changes won't dampen our natural enthusiasm for skiing and snowboarding, and as a company they took precautions to protect their customers:
"Although Mountain Heaven Ltd was disappointed with the result we respect that everybody has their own view about staying in or leaving the EU." said Nick, "Whatever happens the snow will still fall, the mountains will still be there and our wonderful chalets and apartments will still be welcoming guests with our fantastic personal services."
"Just in case the result was an exit we bought forward all of currency required for next season for fixed costs and so we are able to maintain our great low prices and also a guarantee that anybody that has booked a holiday with us (by the 31stAugust) will not be subject to any surcharges whatsoever on their holiday. In addition we continue to expand our portfolio with 2 new chalets this year in Courchevel 1650."
As a seasoned operator in the Alps, Mountain Heaven has weathered tough times in the past including recent recession and below average snowfall.
Ski Amis is another company who have been round the block - they have been providing holidays in some of the top French resorts for 25 years. Director Christine van Zadelhoff assured us that nothing is really going to change in the near future.
“At this point in time, nothing really changes as it will be at least two years before the UK will exit the EU – so Ski Amis will still be able to provide the same excellent levels of service in our catered chalet holidays in France next season and beyond. Unless there is a further huge drop in the value of the pound before the season starts, we don’t anticipate any changes in terms of our pricing policies either – but in the event this does happen and we are forced to increase prices, Ski Amis guarantees this would NOT apply for any existing bookings so the best thing to secure a great deal is to book now! Who knows what the future will bring – so why not just get away from it all to the peace and tranquillity of the mountains and let the politicians fight over it! We’ve all had our say, one way or the other, so regardless of our individual opinions, it’s up to them now to work out the details.”
Ski Magic, based in La Tania in the 3 Valleys, are also confident that ski and snowboard holidays will weather the storm!
"Ski Magic was around pre-euro and we survived 2008 so are hopeful that we’ll ride out the economic situation this time around with some careful planning. The travel industry has a lot of questions at the moment, but we are still receiving enquiries and selling holidays at our same good value prices. As with many of our local friends in the business, we’re unsure what the future may hold but we’ll move forward and find solutions to whatever new legislation is introduced. Skiers are a resilient bunch and once you’ve got the bug it’s hard to get through the winter without a ski holiday!” says Clare White. Ski Magic are also offering some great discounts for families right now and flexible stays over the Christmas period so check them out!
High profile and long established holiday company, Mark Warner, are also confident that the enthusiasm for ski holidays will not be damaged - and are introducing new elements to their packages for next winter. Ben Roseveare, their head of Sales & Marketing, had this to say:
"Mark Warner have been operating our award-winning ski holidays to the Alps for over 40 years. We’ve developed a fantastic network of contacts, friends and pioneered the concept of the welcoming and sociable chalet hotel. Next season we’re looking forward to establishing our new off-piste skiing weeks, beginner weeks and re-introducing our guided skiing programme in France. See you on the slopes!"
And finally, highly respected and experienced UK ski operator, SkiWorld, with chalets in France, Austria, Switzerland and further afield, have reacted to the referendum result by actually extending their early booking offers - and focusing on what we can celebrate right now, in particular Andy Murray's progress towards the Wimbledon final!
"We've extended our early booking offers!
Re-serve your perfect ski holiday today with £150pp deposit and catch our ace properties whilst there is availability, and before prices are affected by Brexit. Now, relax in front of Wimbledon with a glass of Pimm's, safe in the knowledge that your next ski holiday is in the diary!”
So it might be an uncertain world out there - exchange rates may be tricky this winter and we don't know how things might change in the future - but whilst there are still mountains we're going to be skiing them.